Monday, April 3


7:45 - 8:45 AM – Breakfast & Registration


8:00 - 8:30 AM – Breakfast Briefing

 

TV Advertising Will Be Streamed

Jim Lombard, Head of Advertising Sales, Roku    

Roku believes that all TV, and with it, advertising, will be streamed. Consumers are becoming harder to reach through linear TV as video viewing habits continue to shift. Today, OTT represents a huge opportunity for marketers to reach the growing segment not watching traditional television. Advancements in technology, measurement and precision targeting allow marketers to reach their target audiences on the TV screen while leveraging digital capabilities. But how does OTT advertising work? How does it stack up to linear TV buys? How will TV advertising evolve even further?

Join Jim Lombard, head of advertising sales at Roku, to hear about the future TV advertising, including an overview of the streaming audience, key OTT trends and new opportunities and advancements for advertisers.

Sponsored by Roku


8:45 - 9:00 AM – WELCOME

Nancy Hill, President & CEO, 4A's


9:00 - 9:15 AM – FROM 4A’S BOARD CHAIR

Bill Koenigsberg, Founder & CEO, Horizon Media & Monday's co-host
Co-host: Christine FruechteChief Executive OfficerColle+McVoy


9:15 - 9:45 AM – VIEW FROM THE TOP

Fireside chat with leading communications holding company CEO on global challenges, the diversity debate, digital investments, and which agency models work best.

Interviewer: Julia Boorstin, Senior Media & Entertainment CorrespondentCNBC

Michael Roth, CEO, IPG


9:45 - 10:15 AM – Creative address TBC 


10:15 - 10:45 AM – BREAK

Sponsored by Sharethrough


10:45 - 11:15 AM  – Future of Visual Communications

As we look into the next 10 years and beyond, visual communications and discovery are driving innovation in tech and mobile. Hear how marketers and agencies can think about visual discovery in new and exciting ways when turning consumer inspiration into action. 

Interviewer: Robert Safian, Editor & Managing Director, Fast Company

Ben Silbermann, Co-Founder & CEO, Pinterest


11:15 - 11:35 AM  – Twitter + Toyota: Inside a winning live event strategy

In this session, you'll learn how Toyota, with the help of Twitter and millions of engaged #ToyotaNation fans helped the carmaker stand out against the deafening noise at NASCAR's Daytona 500.

Speakers:
Chris Nicholls, Director, Media Communications, Saatchi & Saatchi, Los Angeles 
Jen Prince, Senior Director & Sector Lead, Twitter 


11:35 - 12:05 PM –  Storytelling in a  World of Unlimited Choices

How consumers watch video is redefining storytelling.  YouTube has a front seat in this transformation and has fueled a new breed of storytellers. To succeed in today’s multi-screen always-connected world, brands must go beyond traditional 30-second spot to tell stories that grab users’ attention, wherever they may be. Hear how L'Oreal is reinventing digital content.

Speakers:
Tara Walpert LevyVice President, Agency Solutions, Google & YouTube
Marie Gulin-Merle, CMO, L'Oreal


12:05 - 1:20 PM – Lunch

Sponsored by Microsoft Bing


 

What is Advanced TV and how is it powering the New TV Ecosystem?    

Sponsored by AudienceXpress


How to Drive Influence Through Mobile Ads

Sponsored by Sharethrough


How AI Will Create the Perfect Ad for Every Individual

Sponsored by Teads


1:20 - 1:35 PM –  Meet the new 4A's CEO

Incoming CEO, Marla Kaplowitz on her experience, philosophy and vision for the 4A’s and its membership.

A conversation with Bill Koenigsberg.


1:35 - 2:05 PM – MACHINE LEARNING & its impact on advertising

The latest inspiration on cognitive computing and artificial intelligence from IBM Watson: from a data-driven dress that wowed at the Met Gala to a musical hit for a Grammy Award-winning producer.

Speakers: 
Jacelyn Swenson, Manager, Global Brand Programs, IBM CHQ, Marketing


2:05 - 2:35 PM –  The Truth About America
 

A transformation is happening in America, one that is social, political and economic. Either our values are changing in fundamental ways, or our understanding of them is.  This panel will reveal exclusive research that will help agencies and brands better navigate the New America.

Opening remarks: Chris Macdonald, President, McCann North America

Moderator: Steve Zaroff, Chief Strategy Officer, McCann North America

Panelists: 
Devika BulchandaniPresident, McCannXBC & Managing Director, McCann New York
Kathleen HallCorporate Vice President, Brand, Advertising & Research, Microsoft
Lilian TomovichChief Experience & Marketing OfficerMGM Resorts International


2:35 - 3:05 PM – The Future of News 

A healthy media industry is essential for a healthy advertising industry. The two are intertwined. However, journalism has been facing several existential threats. These include the growing dominance of platforms over both revenue and distribution, the proliferation of fake news and the emergence of new competitors - including brand advertisers turned content creators. During this panel, platforms, publishers and industry watchers shed light on the long-term future of the news business.

Moderator: Steve Rubel, Chief Content Strategist, Edelman

Panelists:
Peter Greenberger
, Director of Global Content, News, Twitter
Cory Haik, Chief Strategy Officer, Mic
Farhad Manjoo, Journalist, The New York Times


3:05 - 3:35 PM – Break


3:35 - 4:05 PM – What is the agency of the future?

From small independents, to integrated midsized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes, debate who’s got the winning formula.

Speakers:
Tamara Ingram, Chief Executive Officer, J. Walter Thompson Company
Carl JohnsonFounding Partner, Global CEO, Anomaly
Elizabeth RossPresident & CEOPERISCOPE
Barry WacksmanEVP, Global Chief Strategy OfficerR/GA

Moderator:
James Cooper, Editorial Director, Adweek


4:05 - 4:35 PM – The Gate Crashers

They can be both partners and competitors. Who are the new players in the agency business, what do they do differently, and should you be concerned?  

Speakers:
Anne Bologna, Chief Strategy Officer, iCrossing
Andrew Keller, Global Creative Director, Facebook's Creative Shop 
Glen Hartman, Managing Director, Accenture Interactive N.A.

Moderator:
Rosemarie Ryan
Co-Founder, Co-CEO, co:collective


4:35 - 5:05 PM – Inside the minds of marketers

Top marketers discuss innovation, customer experience, lessons learned, mobile first, agency partnerships, consumer trends, and what they consider their most critical challenges and promising opportunities.

Speakers:
Pam El, CMO, NBA
Marisa Thalberg, CMO, Taco Bell
Jason White, EVP, Head of Marketing, Beats by Dr. Dre

Moderator:
Doug Quenqua,
Editor-In-Chief, Campaign US


6:15 - 8:15 PM – Networking Reception & The 4A’s Partner Awards

Sponsored by ExtremeReach