Monday, April 3
8:30 - 8:40 AM – WELCOME
Nancy Hill, President & CEO, 4A's
8:40 - 8:50 AM – FROM 4A’S BOARD CHAIR
Bill Koenigsberg, Founder & CEO, Horizon Media
8:50 - 9:30 AM – OPENING KEYNOTE ON BUSINESS INNOVATION
Connecting Data and Creativity for Business Results
SESSION DETAILS TO FOLLOW
10:00 - 10:30 AM – Creative address TBC
10:30 - 11:00 AM – BREAK
11:00 - 11:30 AM – Future of Visual Communications
As we look into the next 10 years and beyond, visual communications and discovery are driving innovation in tech and mobile. Hear how marketers and agencies can think about visual discovery in new and exciting ways when turning consumer inspiration into action.
Ben Silbermann, Co-Founder & CEO, Pinterest
11:30 - 11:50 AM – TECH + BRAND CASE STUDY
11:50 - 12:15 PM – MACHINE LEARNING & its impact on advertising
12:15 - 1:30 PM – Lunch
1:30 - 1:45 PM – Overview of Afternoon Sessions
1:45 - 2:15 PM – Storytelling in a World of Unlimited Choices
How consumers watch video is redefining storytelling. YouTube has a front seat in this transformation and has fueled a new breed of storytellers. To succeed in today’s multi-screen always-connected world, brands must go beyond traditional 30-second spot to tell stories that grab users’ attention, wherever they may be.
Speaker: Tara Walpert Levy, Vice President, Agency Solutions, Google & YouTube
2:15 - 2:45 PM – The Truth About America
A transformation is happening in America, one that is social, political and economic. Either our values are changing in fundamental ways, or our understanding of them is. This panel will reveal exclusive research that will help agencies and brands better navigate the New America.
Opening remarks: Chris Macdonald, President, McCann North America
Moderator: Steve Zaroff, Chief Strategy Officer, McCann North America
Devika Bulchandani, President, McCannXBC & Managing Director, McCann New York
Kathleen Hall, Corporate Vice President, Brand, Advertising & Research, Microsoft
Lili Tomovich, CMO, Chief Experience Officer, MGM Resorts International
2:45 - 3:15 PM – The Future of News
A healthy media industry is essential for a healthy advertising industry. The two are intertwined. However, journalism has been facing several existential threats. These include the growing dominance of platforms over both revenue and distribution, the proliferation of fake news and the emergence of new competitors - including brand advertisers turned content creators. During this panel, platforms, publishers and industry watchers shed light on the long-term future of the news business.
Moderator: Steve Rubel, Chief Content Strategist, Edelman
Cory Haik, Chief Strategy Officer, Mic
3:15 - 3:45 PM – Break
3:45 - 4:15 PM – What is the agency of the future?
From small independents, to integrated midsized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes, debate who’s got the winning formula.
Tamara Ingram, Chief Executive Officer, J. Walter Thompson Company
Carl Johnson, Founding Partner, Global CEO, Anomaly
Elizabeth Ross, President & CEO, PERISCOPE
Barry Wacksman, EVP, Global Chief Strategy Officer, R/GA
4:15 - 4:45 PM – The Gate Crashers
They can be both partners and competitors. Who are the new players in the agency business, what do they do differently, and should you be concerned?
4:45 - 5:15 PM – Inside the minds of marketers
Top marketers discuss innovation, customer experience, lessons learned, mobile first, agency partnerships, consumer trends, and what they consider their most critical challenges and promising opportunities.
6:00 - 8:00 PM – Networking Reception & The 4A’s Partner Awards