Tuesday, April 4


8:00 - 9:00 AM –  BREAKFAST & Registration


8:15 - 8:45 AM – Breakfast briefing

Sponsored by Alphonso, Inc.


9:00 - 9:05 AM – WELCOME
 

Nancy Hill, President & CEO, 4A's


9:05 - 9:15 aM – Morning Agenda Review & Highlights of 2016 

John Montgomery, EVP Brand Safety, GroupM
Chair of 4A’s Media Leadership Council


9:15 - 10:00 AM – P&G's POV

“Back in the day…” agencies were their client’s closest business partners. But along the way, many things changed, and the last several years have been tough on agencies. In his keynote, Chief Brand Officer, Marc Pritchard, explores the possible causes of why it’s been so tough, to identify what to do about them, and move forward to transform our businesses together. Marc will call for raising the bar on expectations, partnership, productivity, and creativity to drive growth in the future - together.

Marc Pritchard, Chief Brand Officer, P&G & Board Chairman, ANA
 


10:00 - 10:30 AM – Are You Biased?

This session will provide participants with an experience of the lenses through which they see and evaluate others, as well as an understanding of how making fast brain decisions can impact their organization’s talent strategies, go to market strategies, and the role that advertising plays in creating a diverse world.

Speakers:
Howard Ross, Founding Partner, Cook Ross
Leslie Traub, Partner & Chairperson, Cook Ross

Introduced by: 
Singleton BeatoGlobal Chief Diversity OfficerMcCann Worldwide Group


10:30 - 11:00 AM – Future of Video: The Long & Short Of It

As Digital assumes more importance as a branding medium, dollars are flowing from linear media to Video – but it’s clear that Video is not a simple emulation of what happens on TV.
Streaming, scrolling, native and vertical formats have all become a factor in video and agencies and their clients must understand and adapt to the new video environment.
This discussion will look at the value to advertisers of new video formats and delivery systems.

Speakers:
Bob GrutersUS Group Lead, Entertainment, Restaurants, and Multicultural, Facebook
Peter Naylor, SVP, Advertising Sales, Hulu

Moderator:
Rob Norman, Chief Digital Officer, GroupM Worldwide & Chairman, GroupM North America


11:00 - 11:30 AM  – BREAK

Sponsored by Pinterest



11:30 - 12:00 PM – Clearing the Innovation Gap

Facebook’s VP, Ads and Business Platform, and the architect of Facebook’s newsfeed, will discuss how brands need to rethink who they are, how they’re structured, and how they commit to taking risks in today’s customer-centric, mobile-first world.

Speaker:
Andrew Bosworth, VP, Ads & Business Platform, Facebook


12:00 - 12:30PM – How One Brand is Disrupting the Fashion Industry

The CMO of Lane Bryant will discuss Lane Bryant’s Effie winning marketing, media, and advertising program which is changing cultural perceptions and has delivered a 50% increase in unaided brand awareness and a +20% increase in new customers.

Speaker: 
Brian BeitlerEVP & CMO, Lane Bryant

Introduced by:
Barry Lowenthal
, President, Media Kitchen


12:30 - 1:45 PM – LUNCH


 

Addressability: Breathing New Life Back into TV

Sponsored by AT&T AdWorks


A Brave New World Demands a Brand New Boardroom  

Sponsored by Medialink


THE FUTURE OF MEASUREMENT: ACTIONABLE INSIGHTS FROM MEASURING 1:1 MARKETING

Sponsored by ResearchNow


How to Leverage TV and Digital Data to Find Your Most Desired Audiences Across Devices

Sponsored by Tapad


1:45 - 1:50 PM – Afternoon Agenda Review

Kathleen Brookbanks, COO, Hearts & Science & Vice Chair, 4A’s Board of Directors


1:50 - 2:30 PM – Afternoon KEYNOTE

Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal


2:30 - 3:00 PM – Inside a Data-Driven Agency Model

Marketers and agencies today are awash in data points. But the value in accumulating data is only realized when organizations are willing and able to adapt to it. That’s especially true of the agency-client partnership model. Agencies today have increasingly diverse and evolving skill sets that often crash into the reality of legacy client-organization structures. Target and GroupM recently launched a bespoke agency model that’s designed to both adapt to the realities of today’s market – and to keep adapting, based on data, as the landscape evolves.

Speaker: 
Kristi Argyilan, Senior Vice President, Media & Guest Engagement, Target
Kelly Clark, Global CEO, GroupM

Moderator:
Michal Lev-Ram, Senior Writer, FORTUNE
 


3:00 - 3:30 PM – Programmatic – Driving Business Results

Provocative discussion from agency programmatic executives and a leading demand side platform sharing cases that demonstrate how programmatic delivers business results for marketers.

Speakers:
Art Muldoon, Co-CEO, Amnet US
Megan Pagliuca, Global CEO, Accuen
Alex Schneider, VP, Client Strategy, The Trade Desk
Matthew Sweeney, CEO North America, Xaxis

Moderator:
Gayle Meyers, Chief Marketing Officer, LUMA


3:30 - 4:00 PM – BREAK


4:00 - 4:30 PM – Research & Measurement - Priorities & Issues

With multiple channels and devices, a constantly changing landscape, migration from aggregate to person-level marketing, and silo'ed environments,  this session will look at how the industry is meeting and failing to meet the challenge of measuring audience, exposure and ROI impact of advertising and marketing today. 

Speakers:
Jane ClarkeCEO, Managing Director, The Coalition for Innovative Media Measurement
Aaron FettersSenior Vice President of Marketing Solutions, comScore, Inc.
Amanda Richman, President, Starcom (Publicis Media)
Howard ShimmelChief Research Officer, Turner

Moderator:
Lou Paskalis, Senior Vice President, Bank of America


4:30 - 5:05 PM – Media Company Innovations

Media company panel focusing on new solutions surrounding data content, investments, & new products. The discussion will include Viacom’s Velocity and AT&T Adworks who are providing innovative offerings in addressability, content and data that are being taken advantage of by advertisers.

Speaker TBC, AT&T
Lydia DalySenior Vice President, Viacom Velocity
Michael RosenVice President of Sales, Foursquare 

Moderator:
Wenda Harris MillardVice Chairman, MediaLink


6:00 - 8:00 PM – 4A’s 100th Anniversary kickoff Networking Reception

Sponsored by Nucleus