Manager, Global Brand Programs
IBM CHQ, Marketing
Jacelyn Swenson is on the IBM Branded Content and Global Creative team where she leads social, digital, and creative experiences to make the IBM brand more relevant and engaging with its strategic constituents. She is a forward-thinker who embraces change and leads high-performing, cross-functional global teams to identify and seize market opportunities.
Prior to her current role, she created community-based marketing initiatives that served as a showcase of social business in action. Previously, she led global teams to generate market presence, sales pipeline, and revenue for IBM's software group division.
Ms. Swenson held several marketing management positions at GE to help strengthen its brand prior to joining IBM. She started her career as an Account Executive at a worldwide public relations and advertising agency and went on to become the Director of Communications for a non-profit national trade association.