Wednesday, April 5

(in gold ballroom)

9:00 - 9:30 AM – KEYNOTE: Resolve challenge - life below water (in platinum ballroom)

9:30 - 10:20 AM  Empowering the Future of Our Industry

Join us in hearing from the teams participating in the 4A’s ReSolve, a one-day think tank that brings together young professionals to solve a real-world problem.

After spending all-day Tuesday creating ideas to address cause-related assignment, on Wednesday the teams will present those ideas to a distinguished panel of judges and Transformation attendees. A winning idea will be chosen onsite.

If you are interested in sending someone from your team to participate in ReSolve, click here for more information and to have him or her register.

Partnered with:

10:20 - 10:40 AM  Case Study: GOODBY SILVERSTEIN & PARTNERS AND THE AD Council

"I Am A Witness" Bully Prevention

The Ad Council and Goodby Silverstein & Partners present the story of their "I Am A Witness" Bullying Prevention campaign, which launched the "I am a Witness" emoji to help prevent and take action against cyberbullying. 

Kate BaynhamCopywriterGS&P
Hanna Wittmark, Art DirectorGS&P

10:40 - 11:10 AM – LESS TALK. MORE ACTION.

Speakers: TBD

11:10 AM – ResoLve winner announced