Wednesday, April 5

8:00 - 9:00 AM – BREAKFAST & REGISTRATION
(in gold ballroom)

9:00 - 9:30 AM – KEYNOTE: Resolve challenge - life below water (in platinum ballroom)

Veteran journalist & adventurer Ashlan Gorse Cousteau travels the world in search of stories that entertain and inspire.
Her presentation: Laugh, cry, connect... How entertainment can save our planet.
https://www.youtube.com/watch?v=H8WSk2bjj1k

Speaker:
Ashlan Gorse Cousteau, Co-host, Travel Channel’s Caribbean Pirate Gold

9:30 - 10:20 AM – Empowering the Future of Our Industry

Join us in hearing from the teams participating in the 4A’s ReSolve, a one-day think tank that brings together young professionals to solve a real-world problem.

After spending all-day Tuesday creating ideas to address cause-related assignment, on Wednesday the teams will present those ideas to a distinguished panel of judges and Transformation attendees. A winning idea will be chosen onsite.

If you are interested in sending someone from your team to participate in ReSolve, click here for more information and to have him or her register.

Partnered with:

10:20 - 10:40 AM – Case Study: GOODBY SILVERSTEIN & PARTNERS AND THE AD Council

"I Am A Witness" Bully Prevention

The Ad Council and Goodby Silverstein & Partners present the story of their "I Am A Witness" Bullying Prevention campaign, which launched the "I am a Witness" emoji to help prevent and take action against cyberbullying.

Speakers:
Kate Baynham, Copywriter, GS&P
Hanna Wittmark, Art Director, GS&P

10:40 - 11:10 AM – LESS TALK. MORE ACTION.

Today's jobs are looking drastically different than they did in the past. They demand creativity, problem solving and critical thinking now more than ever. However, access to these skills isn’t equal geographically or across ethnic and socio-economic groups. When access to skills isn’t equal, access to the future isn’t equal. Which is why 72andSunny is on a radical mission to expand and diversify the talent in creative careers.

Chief Executive Officer/Partner, Matt Jarvis and Chief Operating Officer/Partner, Evin Shutt will continue their conversation about 72andSunny’s brand citizenship initiative along with sharing actionable ways we can all help create an industry that is as diverse as the world we live in.

Speakers:
Matt Jarvis, Chief Executive Officer/Partner, 72andSunny
Evin Shutt, Chief Operating Officer/Partner, 72andSunny