Wednesday, April 5
8:00 - 9:00 AM – BREAKFAST & REGISTRATION
(in gold ballroom)
9:00 - 9:30 AM – KEYNOTE: Resolve challenge - life below water (in platinum ballroom)
9:30 - 10:20 AM – Empowering the Future of Our Industry
Join us in hearing from the teams participating in the 4A’s ReSolve, a one-day think tank that brings together young professionals to solve a real-world problem.
After spending all-day Tuesday creating ideas to address cause-related assignment, on Wednesday the teams will present those ideas to a distinguished panel of judges and Transformation attendees. A winning idea will be chosen onsite.
10:20 - 10:40 AM – Case Study: GOODBY SILVERSTEIN & PARTNERS AND THE AD Council
"I Am A Witness" Bully Prevention
The Ad Council and Goodby Silverstein & Partners present the story of their "I Am A Witness" Bullying Prevention campaign, which launched the "I am a Witness" emoji to help prevent and take action against cyberbullying.
10:40 - 11:10 AM – LESS TALK. MORE ACTION.