Chief Marketing Officer
A L’Oréal veteran with over 15 years of strategic digital and integrated communications experience, Marie Gulin-Merle was appointed Chief Marketing Officer at L’Oréal USA in 2014. Reporting directly to L’Oréal USA CEO, Frédéric Rozé, Ms. Gulin-Merle is responsible for driving new marketing models, innovations and strategic partnerships across the company’s portfolio of more than 30 iconic brands. From content creation and distribution to enhancing consumer engagement through data and cross-platform analytics, Ms. Gulin-Merle is passionate about developing the creative platforms and tools needed to place the consumer at the center of L’Oreal USA’s business.
Prior to her current role, Marie Gulin-Merle worked in various integrated marketing and communications positions with L’Oreal and spent almost 10 years building communications and digital strategies for L’Oreal Paris. She has served as the Global Head of Integrated Marketing Communications at the brand’s headquarters in Paris where she was responsible for brand marketing, content development, digital platforms and sponsorships across 60 countries in 8 strategic regions. She successfully reinvented integrated communications for L’Oréal Paris and through her leadership, developed a new content strategy and elevated the profile of the brand through key events and global initiatives including the Cannes Film Festival and the launch of the Makeup Genius app.
In 2016, she was included in WWD’s 10 Most In-Demand Execs in Digital Fashion and E-Commerce list, Ad Age's 40 Under 40 list and Business Insider’s Most Innovative CMO’s list.
Ms. Gulin-Merle received a degree in Marketing from HEC Paris and a degree in Political Science from Sciences-Po Bordeaux and currently resides in New York City.