Marla Kaplowitz
CEO, North America, MEC
& Incoming 4A's CEO

Bringing nearly 30 years of industry experience in marketing and communications, Marla joined the 4A's in May 2017 to help define and shape the future focus for the association. Under her charge, the 4A’s provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. 

As the former CEO of MEC North America, beginning in 2011, Marla drove the agency’s strategic initiatives with a focus on delivering growth for its people, clients and the industry. Marla led MEC to become a major disruptor in the area of talent management with its innovative approaches to attracting, nurturing and retaining the industry’s top talent. MEC NA was cited in Fortune’s "Great Places to Work" feature and was named in Advertising Age’s "Best Places to Work in Advertising and Marketing" in 2015.

Prior to joining MEC, Marla spent 12 years at Mediavest, where she oversaw the Procter & Gamble Communications Planning assignment for North America, and previously managed a multi-client team. Marla began her career at DMB&B before moving to Ammirati Puris Lintas. Marla serves on the Boards of The Ad Council, Advertising Self-Regulatory Council (ASRC), Digital Advertising Alliance (DAA), and Trustworthy Accountability Group (TAG). 

Marla is a member of the Woman's League of New York as well as She Runs It (formerly AWNY). She was recognized by Advertising Age as a ‘Woman to Watch’ in 2012 and was honored by The John A. Reisenbach Foundation in 2016, receiving the Distinguished Citizen Award.