Photo_Kaplowitz

Marla Kaplowitz
CEO, North America, MEC
& Incoming 4A's CEO

As CEO of MEC North America, Marla has been at the helm of driving forward the agency’s strategic growth initiatives since 2011 with a focus on delivering growth for its people, clients and the industry.   

With 29 years of media and communications experience and a keen understanding of the industry’s transformation, Marla has built a truly integrated digital and data offer and a unique client-centric partnership model that has elevated media to the heart of the communications planning process. Under Marla’s leadership, the agency has grown in both size and scope as its sharpened its focus on content with its newest practice MEC Wavemaker, and continues to invest heavily in the development of a best-in-class suite of cross-channel data and analytics tools for the creation of customer-first strategies and ideas for clients. 

Marla has also led MEC to become a major disruptor in the area of talent management with its innovative new approaches to attracting, nurturing and retaining the industry’s top talent.  With a sincere focus and commitment to people, she is the driving force behind the launch of MEC’s award-winning “Inspire Happiness” curriculum, health and wellness initiatives such as mindfulness, unconscious bias learning with ‘Brave Your Bias’, and new skill-based training such as improv and creativity for linear thinkers. MEC North America was certified in 2016 as a Fortune ‘Great Places to Work’ and was named as a Best Places to Work in Advertising and Marketing in 2015 by Advertising Age. 

Prior to joining MEC, Marla spent 12 years at MediaVest, where she led the Procter & Gamble Communications Planning assignment for North America, and previously managed a multi-client team that included Avon, Denny’s, Heineken and Norelco. Marla began her career at DMB&B working across clients including Procter & Gamble, Merck and Burger King, before moving to Ammirati Puris Lintas, where she oversaw the Unilever, Labatt, and Nickelodeon Networks businesses. 

Marla is a member of the 4As Media Leadership Council, She Runs It (formerly AWNY), and was recognized by Advertising Age as a ‘Woman to Watch’ in 2012. In December 2016, she will be honored by The John A. Reisenbach Foundation and receive the Distinguished Citizen Award. In her personal time, Marla is an avid movie buff as a patron member of the Film Society of Lincoln Center and enjoys spending time cycling and having fun with her husband and two sons