Emma Cookson
Partner
You & Mr Jones

Emma is a partner at You & Mr Jones, the Brandtech group launched in June 2015 by ex Havas global CEO David Jones. Y&MJ’s foundational belief is that technology can make almost every aspect of marketing better, faster and/or cheaper: the group is designed to harness the power of technology for leading brands.  Thus far it comprises three majority acquistions, two start-ups and ten minority investments including – most famously – Niantic Labs (creators of PokemonGo).

Prior to immersion in the world of Brandtech, Emma spent the bulk of her career at creative agency Bartle Bogle Hegarty (BBH), latterly as Global Head of Strategic Planning then CEO/Chairman of the company’s US office.

Back in 2012 she was unaccountably recognized as a Business Insider ’30 Most Powerful Women in Advertising’ & one of AdAge’s ‘100 Most Influential Women in Advertising’.   Much more importantly, she is committed to supporting up-and-coming female industry leaders, and is a board member of YouGottaBelieve, the only NY agency focused on securing permanent loving families for older teens and youth stuck in the horrors of the foster care system.  She has none of those intriguingly original and impressive extra-curricular interests with which these bios are supposed to conclude.