Rosemarie is a renowned leader, brand builder and rabble-rouser in the marketing industry.
She began her career in account planning and was among the first wave of Brits to import the Account Planning discipline to the United States at Chiat Day. As president of K&B, she took it from a 30-person boutique to a 400-person strong award-winning agency. She then took on the mantle of leading the 125 year-old JWT into the 21st century. In her tenure she restructured the workplace, the teams and creative product, and doubled the profits of the agency. Not satisfied with reinventing an agency, she decided it was time to reinvent the industry.
In September of 2010, Rosemarie, along with her creative partner Ty Montague, left JWT and founded co:collective. The collective is comprised of three companies. co:, a strategy and innovation company that works with leadership teams to conceive and execute innovation in the customer experience using a proprietary methodology called StoryDoing©. The Pub, a creator publishing agency that helps brands publish with purpose (the-pub.co). Doable, an innovation platform that enables companies to engage their employees to create and collaborate on ideas that align with their quest.
co:collective has been engaged by Google, YouTube, Charles Schwab Foundation, The Coca-Cola Company, E! Entertainment, Wells Fargo, The Museum of Modern Art, Infiniti, Microsoft, Macy’s, Providence Health & Services, Timberland, and GE among others.
In September 2012, Rosemarie was named as one of the '100 most influential Women in Advertising, by Advertising Age.