Corporate Vice President, Brand, Advertising and Research
As Corporate Vice President of Brand, Advertising and Research, Kathleen Hall is responsible for stewardship and activation of the Microsoft Brand, creating world-class advertising and messaging to consumers globally, and delivering strategic, fact-based customer insights that drive Microsoft’s business decisions.
Prior to this role, Hall led the Global Advertising and Media team, where she was responsible for the worldwide strategy, planning and execution of Microsoft consumer and commercial advertising. Hall led the consolidation of advertising messages and campaigns across the company, including the highly impactful “Empowering Us All” campaign and the “One Consumer” campaign. Both campaigns not only increased advertising effectiveness, impact and efficiency for the company, but also gained credibility for Microsoft as a marketer, winner of the 2016 Clio Advertiser of the Year Award.
Previously, Hall ran the Windows Global Campaigns and Product Marketing team, responsible for the worldwide product marketing, advertising digital and brand strategy of Microsoft’s flagship brand. In that role, Hall successfully led the division’s two largest global product launches—Windows 7 and Windows 8—and its most significant rebranding, leading the way for brand transformation throughout the company. Hall brought emphasis to media efficiency and effectiveness, and containment of agency fees via her strong background in agency management and data driven marketing.
Hall joined Microsoft in 2008 from Fidelity Investments, the nation’s largest retirement and investment company, where she served as Senior Vice President of Advertising and Brand. Hall helped transform the Fidelity brand, helping them move from #5 to #1 in trading and solidifying their position as the nation’s retirement leader and received numerous industry awards and accolades for her efforts. Prior to her time at Fidelity, Hall worked on the agency side of the advertising industry, driving marketing strategy and execution for major global brands across the apparel, retail and banking industries. During that time, Hall served as Partner and Chief Operating Officer of Leonard/Monahan, one the most award-winning agencies of the era. Hall began her career at Young and Rubicam/NY.
Hall earned a bachelor’s degree in English with an emphasis in Mass Communications from St. Lawrence University.
Hall is currently an executive sponsor of Diversity and Inclusion for the Marketing Group at Microsoft, where she leads one of the most diverse teams at the company. She was Co-Founder and President of the Music Lives Foundation which was dedicated to funding music programs and instruments in public schools. Kathleen has received numerous industry awards and accolades for media, promotions and experiential marketing including: 10 women to watch at Advertising Week Europe 2014, EMMA-Best Overall Entertainment Marketing Campaign 2006, Financial Portfolio Awards-Gold 2006, Financial Communications Society-Gold 2005, AdWeek Top Spots of 2004. She was recently selected as an honoree for the Advertising Women of New York’s 2016 Changing the Game Awards in the Brainwave category, which is bestowed upon executives viewed as being game changers in the way a business or product is marketed.
Hall is currently a resident of Redmond, Washington and is a proud mom of twins. An avid outdoors woman, Hall spends any free time she can get at her cabin in Roslyn, WA on a dirt bike, paddleboard, snowmobile or skis.