Tuesday, April 4
9:00 - 9:05 AM – WELCOME
Nancy Hill, President & CEO, 4A's
9:05 - 9:15 aM – Morning Agenda Review & Highlights of 2016
John Montgomery, EVP Brand Safety, GroupM
Chair of 4A’s Media Leadership Council
9:15 - 10:00 AM – Top Marketer Perspective
Marc Pritchard, Chief Brand Officer, P&G
Board Chairman, ANA
SESSION DETAILS TO FOLLOW
10:00 - 10:30 AM – TALENT SESSION
Hear from a leading talent, training consultancy on unconscious bias and what companies can do to address it.
Howard Ross, Founding Partner, Cook Ross
Leslie Traub, Partner & Chairperson, Cook Ross
Singleton Beato, EVP, Talent, 4A’s
10:30 - 11:00 AM – Future of Video : The Long & Short Of It
As Digital assumes more importance as a branding medium, dollars are flowing from linear media to Video – but it’s clear that Video is not a simple emulation of what happens on TV.
Streaming, scrolling, native and vertical formats have all become a factor in video and agencies and their clients must understand and adapt to the new video environment.
This discussion will look at the value to advertisers of new video formats and delivery systems.
Peter Naylor, SVP, Advertising Sales, Hulu
Marianne Gambelli, Chief Investment Officer, Horizon Media
Rob Norman, Chief Digital Officer, GroupM Worldwide & Chairman, GroupM North America
11:00 - 11:30 AM – BREAK
11:30 - 12:00 PM – Clearing the Innovation Gap
Facebook’s VP, Ads and Business Platform, and the architect of Facebook’s newsfeed, will discuss the company’s culture of innovation.
Andrew Bosworth, VP, Ads & Business Platform, Facebook
12:00 - 1:15 PM – LUNCH
1:15 - 1:30 PM – Afternoon Agenda Review
Kathleen Brookbanks, COO, Hearts & Science
Vice Chair, 4A’s Board of Directors
1:30 - 2:10 PM – AFTERNOON KEYNOTE
DETAILS TO BE CONFIRMED
2:10 - 2:40 PM – CLIENT CASE STUDY
The CMO of Lane Bryant will discuss Lane Bryant’s Effie winning marketing, media, and advertising program which is changing cultural perceptions and has delivered a 50% increase in unaided brand awareness and a +20% increase in new customers.
Brian Beitler, EVP & CMO, Lane Bryant
Barry Lowenthal, President, Media Kitchen
2:40 - 3:10 PM – Client/Agency Fireside Chat
Hear how Target and GroupM have partnered to address the challenges and opportunities in a transforming retail market as consumer behaviors rapidly evolve.
Kristi Argyilan, Senior Vice President, Media & Guest Engagement, Target
Kelly Clark, Global CEO, GroupM
Michal Lev-Ram, Senior Writer, FORTUNE
3:10 - 3:40 PM – Programmatic – Driving Business Results
Provocative discussion from agency programmatic executives and a leading demand side platform sharing cases that demonstrate how programmatic delivers business results for marketers.
3:40 - 4:10 PM – BREAK
4:10 - 4:40 PM – Research & Measurement Priorities & Issues
This provocative session will discuss how the industry is meeting, and failing to meet, the challenges of today and tomorrow.
Amanda Richman, President, Starcom (Publicis Media)
Speaker TBC, comScore
Other Speakers, TBC
Lou Paskalis, Senior Vice President, Bank of America
4:40 - 5:15 PM – Session title to be determined
Media company panel focusing on new solutions surrounding data content, investments, & new products. The discussion will include Viacom’s Velocity and AT&T Adworks who are providing innovative offerings in addressability, content and data that are being taken advantage of by advertisers.
Speaker TBC, AT&T
Speaker TBC, Viacom
Other Speakers, TBC
Moderator: Wenda Harris Millard, Vice Chairman, MediaLink
6:00 - 8:00 PM – 4A’s 100th Anniversary Networking Reception
Sponsored by Nucleus