Jane Clarke
CEO, Managing Director
The Coalition for Innovative Media Measurement

Jane is the CEO & Managing Director of the Coalition for Innovative Media Measurement (CIMM).  She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM is an R&D coalition of leading video-based content providers (all the broadcast and cable network groups), media buying agencies and large advertisers formed to spur innovation in both TV and cross-platform measurement.

CIMM initiatives range from a youth/family measurement research project with RealityMine and TVision Insights to capture all media usage via device meters with ACR technology and a router meter; to white papers on best practices for cross-device identity measurement and for cross-channel attribution and ROI analyses; to an RFP for the effective combination of set-top box and Smart TV data.  CIMM pioneered cross-platform measurement solutions for both comScore and Symphony Advanced Media. 

Prior to CIMM, Jane had more than 30 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Sesame Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print.  She is on the Board of the Advertising Research Foundation and I-COM. She was a B&C Digital All-Star in 2014 and received a Leadership Award from ITVT in 2016.