As president of Starcom USA, Amanda Richman oversees the agency’s approach to activation and investment spanning its four offices for clients including Airbnb, Allstate, Bank of America, Best Buy, Kellogg’s, Kraft Heinz and Samsung, among others. She is charged with leading Starcom in mastering cross-screen connections across all audiences and execution of consumer-driven contact plans. Amanda is also a leading member in Publicis Media Exchange. Previously, Amanda served as the President of Digital for Mediavest, where she oversaw the capability, team and investment for clients. She also served as Starcom Mediavest Group’s digital lead for Emerging Markets. Prior, Amanda was EVP, Managing Director of Digital for the agency, and previously SVP, Director of Strategy and Innovation on Procter & Gamble.
Amanda’s reputation has garnered numerous accolades, including Advertising Age “Media Maven” (2012), imedia “25 Innovators” (2010), MediaPost “Top 25 Innovators” (2010), Mediaweek “Media All-Star” (2009), OMMA “All Star” (2009), and Advertising Age "40 Under 40" (2006) recognition.