4A's Transformation 2015 in the News

MEDIAPOST | MARCH 22 - HORIZON MEDIA'S KOENIGSBERG: THE NEW AGENCY MODEL IS 'AOC'

MEDiapost | March 23 - Mike Donahue, Departing The 4A's, Gets Standing Ovation At Transformation Show

Adweek | March 23 - Chipotle explains why it doesn't share sales data with its agencies

ADweek | March 23 - Filmmaker robert Rodriguez has some encouraging advice for creative people

MEDIAPOST |  MARCH 23 -  4A's to issue POV paper on Programmatic

Advertising age | MArch 23 - You've heard of banner blindness; get ready for content blindness

ADWEEK | MARCH 23 - Agency Leaders Predict What We'll Be Talking About a Year From Now

ADWEEK | MARCH  23 - 4A's Celebrates Collaboration in New Awards Program

ADVERTISING AGE | March 24 - AOL's Tim Armstrong to Media Agencies: Don't Fret About Fees, Look at Your Opportunity

ADVERTising Age | march 24 - 4A's Anti-Fraud Panel: 'Invest Millions, Save Billions'

Advertising Age | March 24 - Can Programmatic TV Happen If Adland Can't Define Addressabilty?

ADWEEK | MARCH 25 - FIVE TECH PLAYERS AGENCIES SHOULD CONSIDER PARTNERING WITH this year

ADWEEK | MARCH 25 - 24 HOURS IN ADVERTISING: WEDNESDAY, MARCH 25, 2015

BEET.TV | MARCH 25 - HORIZON CEO KOENIGSBERG ON THE TRANSFORMATION OF The MEDIA Agency

BOOSH ARTICLES | March 25 - Content Blindness and its Effects on Marketing efforts

Mediapost | March 25 - More screens are better than One: ESPN Unveils new Cross- screen research at 4A's

Huffington Post | March 26 - Starcom's CEo Donohue & "new establishment" brand airbnb

Advertising Age | March 27 -  4A's transformation takeaways and reporter's notebook

Beet.TV | March 29 - Online Video exploding Globally and Starcom's Amanda Richman explains why

ADWEEK | March 30 - Are You a Millennial Boss? Here's how to work with boomers and Xers

Sporting News | March 30 - NCAA Tournament provides advertisers 'three weeks of awesome'

Advertising Age | March 31 - Four areas Agencies need to embrace to stay relevant

Huffington Post | March 30 - The Future is Now

Business 2 community | April 2 - The Cure to content blindness?

Mediapost | april 2 - selling online ads like it's 1999

BEET.Tv | April 7 - Leo Burnett, HuffPo Get close to win at Content: Renshaw

Skyword | April 7 - Consumers turn a blind eye to a generic content marketing strategy

WARC | APRIL 8 - How Chipotle Keeps its 'brand voice'

WARC | APRIL 9 - BoA takes millennials into account

HUFFINGTON POST | April 10 - Digital PLaced-Based Venues Grow as Consumer viewing shifts

Forbes | April 24 - The Number One Thing that can Kill your business

iMedia Connection | April 24 - Marketers, take it "yeezy" on the brand plugs

WARC | May 7 - Esurance takes smart risks

WARC | May 12 - Airbnb taps 'cutural ideology'

Beet.tv | June 17 - This is  the year of addressable TV, It is totally transformational Groupm's Gotlieb