Horizon Media's Bill Koenigsberg:   The New Agency Model is AOC

Horizon Media's Bill Koenigsberg: The New Agency Model is AOC

  Agency Leaders Predict What We'll be Talking About a Year from Now : Susan Credle suggests that a Hollywood model may be better.

Agency Leaders Predict What We'll be Talking About a Year from Now: Susan Credle suggests that a Hollywood model may be better.

  4A's Celebrates Collaboration in New Awards Program:  This delivery of a Nissan in an Amazon box was among the celebrated campaigns.

4A's Celebrates Collaboration in New Awards Program: This delivery of a Nissan in an Amazon box was among the celebrated campaigns.

  5 Tech Players Agencies Should Consider Partnering With This Year:  T3's Ben Gaddis calls out products and services that can help brands.

5 Tech Players Agencies Should Consider Partnering With This Year: T3's Ben Gaddis calls out products and services that can help brands.

   AOL CEO Tim Armstrong  to Media Agencies:  Don't Fret About Fees, Look at Your Opportunity

AOL CEO Tim Armstrong to Media Agencies: Don't Fret About Fees, Look at Your Opportunity

  Filmmaker Robert Rodriguez Has Some Encouraging Advice for Creative People

Filmmaker Robert Rodriguez Has Some Encouraging Advice for Creative People

4A's Transformation 2015 in the News

MEDIAPOST | MARCH 22 - HORIZON MEDIA'S KOENIGSBERG: THE NEW AGENCY MODEL IS 'AOC'

MEDiapost | March 23 - Mike Donahue, Departing The 4A's, Gets Standing Ovation At Transformation Show

Adweek | March 23 - Chipotle explains why it doesn't share sales data with its agencies

ADweek | March 23 - Filmmaker robert Rodriguez has some encouraging advice for creative people

MEDIAPOST |  MARCH 23 -  4A's to issue POV paper on Programmatic

Advertising age | MArch 23 - You've heard of banner blindness; get ready for content blindness

ADWEEK | MARCH 23 - Agency Leaders Predict What We'll Be Talking About a Year From Now

ADWEEK | MARCH  23 - 4A's Celebrates Collaboration in New Awards Program

ADVERTISING AGE | March 24 - AOL's Tim Armstrong to Media Agencies: Don't Fret About Fees, Look at Your Opportunity

ADVERTising Age | march 24 - 4A's Anti-Fraud Panel: 'Invest Millions, Save Billions'

Advertising Age | March 24 - Can Programmatic TV Happen If Adland Can't Define Addressabilty?

ADWEEK | MARCH 25 FIVE TECH PLAYERS AGENCIES SHOULD CONSIDER PARTNERING WITH this year

ADWEEK | MARCH 25 - 24 HOURS IN ADVERTISING: WEDNESDAY, MARCH 25, 2015

BEET.TV | MARCH 25 - HORIZON CEO KOENIGSBERG ON THE TRANSFORMATION OF The MEDIA Agency

BOOSH ARTICLES | March 25 - Content Blindness and its Effects on Marketing efforts

Mediapost | March 25 - More screens are better than One: ESPN Unveils new Cross- screen research at 4A's

Huffington Post | March 26 - Starcom's CEo Donohue & "new establishment" brand airbnb

Advertising Age | March 27 -  4A's transformation takeaways and reporter's notebook

Beet.TV | March 29 - Online Video exploding Globally and Starcom's Amanda Richman explains why

ADWEEK | March 30 - Are You a Millennial Boss? Here's how to work with boomers and Xers

Sporting News | March 30 - NCAA Tournament provides advertisers 'three weeks of awesome'

Advertising Age | March 31 - Four areas Agencies need to embrace to stay relevant

Huffington Post | March 30 - The Future is Now

Business 2 community | April 2 - The Cure to content blindness?

Mediapost | april 2 - selling online ads like it's 1999

BEET.Tv | April 7 - Leo Burnett, HuffPo Get close to win at Content: Renshaw

Skyword | April 7 - Consumers turn a blind eye to a generic content marketing strategy

WARC | APRIL 8 - How Chipotle Keeps its 'brand voice'

WARC | APRIL 9 - BoA takes millennials into account

HUFFINGTON POST | April 10 - Digital PLaced-Based Venues Grow as Consumer viewing shifts

Forbes | April 24 - The Number One Thing that can Kill your business

iMedia Connection | April 24 - Marketers, take it "yeezy" on the brand plugs

WARC | May 7 - Esurance takes smart risks

WARC | May 12 - Airbnb taps 'cutural ideology'

Beet.tv | June 17 - This is  the year of addressable TV, It is totally transformational Groupm's Gotlieb