4A'S TRANSFORMATION 2015

TUESDAY, MARCH 24, 2015 / HILTON AUSTIN HOTEL

7:30 a.m.
Registration & Breakfast

8:30 a.m.
Welcome to Media Day
Nancy Hill, President-CEO, 4A's, welcomes guests and introduces
John Montgomery, COO, GroupM Interaction USA, opening address

8:45 a.m.  
Keynote: Tim Armstrong, Chairman and Chief Executive Officer, AOL Inc.
Q & A  after keynote with Bill Koenigsberg, President, CEO & Founder, Horizon Media
 

9:15 a.m.
Global Media Holding Company CEO Chat
A discussion sharing perspectives on the most pressing business priorities in the industry.
Daryl Simm, Chairman & CEO, Omnicom Media Group
Dominic Proctor, President, GroupM Global
Moderator: Wenda Harris Millard  

9:45 a.m.
How Video Is Transforming Our Business
A panel discussion on exploring new models of programming, content creation and distribution and how consumers are finding, consuming and sharing content.
Tara Walpert Levy, Managing Director, Google & YouTube
Marc DeBevoise, EVP and GM, Entertainment, News and Sports, CBS Interactive
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Erin McPherson, Chief Content Officer, Maker Studios
Moderator by Jack Myers, Media Ecologist, Chairman, MyersBizNet
 

10:15 a.m.
Fireside Chat with Media Company CEO
Media company CEO on vision, leadership, building and re-imagining business in a digital- and technology-enabled world.
Mike Perlis, President & CEO, Forbes Media
Lori Hiltz, CEO, Havas Media, NA

10:45 a.m.
BREAK, sponsored by Opera Mediaworks
 

11:00 a.m.                                                
Strategic Partnerships & Collaboration: How Networks, Brands and Properties Partner to
Deliver World-Class Consumer and Brand Experiences
Will Funk, SVP, Sponsorship Integration and Business Development, Turner Sports Ad Sales
David Levy, President, Turner Broadcasting System, Inc.
Mark Lewis, EVP, Championships & Alliances at NCAA
Marc Mentry, Senior Vice President of Brand Marketing/Chief Brand Officer, Capital One
Chris Simko, SVP Sports Sales & Marketing, CBS Television, Director, CBS Sports Properties
Moderated by Michael McCarthy, Reporter/Columnist, Sporting News                                                                                                                                        

11:30 a.m.
Client/Agency Case Study: Collaboration and Innovation in the Sharing Economy
Jonathan Mildenhall, CMO, Airbnb
Lisa Donohue, CEO, Starcom USA

11:50 a.m.
LUNCH

Optional Lunch Workshop:
Meet the Creators: How to Gain Audience through Authenticity, sponsored by Fullscreen
 

12:50 p.m.
4A's Addressability Task Force Update
Kathleen Brookbanks, Chief Operating Officer, OMD USA, and afternoon host

1:05 p.m.
A Great Debate on Programmatic Television
Scot McLernon, EVP, Chief Revenue Officer, YuMe
Amanda Richman, President, Starcom USA
Peter Naylor, SVP, Advertising Sales, Hulu
Dave Campanelli, SVP, Director of National Television, Horizon Media
Moderated by Dave Morgan, CEO, Simulmedia
 

1:50 p.m.
Time Inc. Panel on the Evolution of Publishing:
Bridging the Divide Between Native Advertising and Editorial 
Chris Hercik, VP, Native Studio and Creative Director, Sports Illustrated, Time Inc.
Paul Williamson, President, Amplifi US at Dentsu Aegis Network
Moderated by Matt Bean, Senior VP, Editorial Innovation, Time Inc.  

2:15 p.m.
Industry Panel on Digital Safety
Hear from Association leaders on building a safe digital supply chain with standards and best practices.
Bob Liodice, President & CEO, ANA
Nancy Hill, President-CEO, 4A's
Mike Zaneis, EVP and General Counsel, IAB
Moderated by John Montgomery, COO, GroupM Interaction USA

2:35 p.m.
4A's Mobile Task Force Update: Adapting for the Fully-Connected World
Rachel Pasqua, Practice Lead, Mobile, North America, MEC

State of Mobile
Mahi de Silva, CEO, Opera Mediaworks, LLC

Mobile Now: Showcasing Best-in-Class Uses & Innovations
Jeff Jenkins, Director of Digital Experience & E-Commerce, Taco Bell/Yum! Brands

3:15 p.m.
BREAK, sponsored by Opera Mediaworks

3:30 p.m.
Showcasing the Power of Strategic Partnership
Carolyn Everson, VP, Global Marketing Solutions, Facebook
Ann Mukherjee, President, Snacks & Global PepsiCo Insights, PepsiCo                                                  
Daryl Simm, Chairman & CEO, Omnicom Media Group
Moderated by  Nat Ives, Deputy Managing Editor, Advertising Age   

4:00 p.m. 
4A's Measurement Task Force Update:                                                                       
Rich Gagnon, EVP, Initiative                                                  
Artie  Bulgrin, SVP. Global Research + Analytics, ESPN  
Share new insights on cross-screen video advertising effectiveness based on innovative research from the ESPN Lab and       Convergence Effectiveness Modeling. The research will reveal nuances of screen by screen impact, from television to digital short form, and from OTT to long form video. 

Innovations in Measurement and Application of Insights
Chris Wilson, President, National Television Insights, Rentrak
Artie Bulgrin, SVP, Global Research + Analytics, ESPN
Duncan McCall, CEO and Co-Founder, PlaceIQ
Anne Hunter, Senior Vice President, Global Marketing Strategy, comScore, Inc. 
Jason Sobel, VP Engineering, Quantifind                                                                                                                                                                   Moderated by  Kate Sirkin, EVP, Global Research Director, Starcom MediaVest Group                                                              

 
4:40 p.m.                                                  
Client/Agency Case Study on Collaboration and Innovatio
Kristen Colonna, Managing Director, OMD USA
Jeff Klein, Vice President, Frito-Lay North America

5:10 p.m.                                                     
Day Two Wrap-Up
Kathleen Brookbanks, Chief Operating Officer, OMD USA, and afternoon host