4A'S TRANSFORMATION 2015

WEDNESDAY, MARCH 25, 2015

8:00 a.m.
Registration & Breakfast

8:45 a.m.
Welcome to Innovation Morning
Nancy Hill, President-CEO, 4A's

9:00 a.m.
The Evolution of the Marketing Technologist
Scott Petry, VP, Technology, SapientNitro

9:30 a.m
SXSW Highlights and Trends: How We Got Here
Hugh Forrest, Director, SXSW Interactive Festival

9:45 a.m. 
How BBDO and Bitly Helped the Red Cross Get to Hope.ly
John Osborn, President/CEO, BBDO NY 
Kathryn Brown, EVP and Senior Director, BBDO NY

10:10 a.m.                                                 
Five Tech Companies to Partner with in 2015
Ben Gaddis, Chief Innovation Officer, T3


10:25 a.m.                                                 
BREAK, sponsored by Opera Mediaworks

10:40 a.m.                                               
The Advent of Social Video: What Content Creators Need to Know
Jan Rezab, CEO and Founder, Socialbakers  
 

11:00 a.m.                                               
Salim Ismail on "Exponential Organizations"                                                                       
The angel investor, advisor, entrepreneur and strategist will discuss the future of enterprises and reinventing best practices.  Followed by Q & A.

12:00 noon                                            
Wrap-Up by Nancy Hill
See you next year in Miami for Transformation 2016!