Agenda
Wednesday, March 23, 2016
7:30 AM
Breakfast and Registration
Breakfast is available in Americana 4, 2nd Floor, Loews Hotel.
Registration is available in the pre-function area of the Americana Ballroom, Lowes Hotel.
8:30 AM
Welcome to Media Day
Nancy Hill, President-CEO, 4A's
8:40 AM
Fireside Chat
Carolyn Everson, VP Global Marketing Solutions, Facebook
Bill Koenigsberg, President, CEO and Founder, Horizon Media
9:10 AM
Agency Holding Company Visionaries Discussing the Future of the Industry
Rob Norman, Chief Digital Officer, GroupM
Rishad Tobaccowala, Chief Strategist, Publicis Groupe
Scott Hagedorn, CEO, Annalect
Moderator: Matthew Garrahan, Global Media Editor, Financial Times
9:40 AM
The Only “Must-See” Live Television Still Left: Sports Viewing and Its Fans
This session will feature the first presentation anywhere, public or private, of the Center's and ThePostGame's absolutely new and provocative data on Americans’ relationship with sports and the screens and media we use to consume that popular content. Building off the Center's 16 years of data on digital use, Jeffrey Cole will look at the nature of sports fans and their intensity of interest across various sports and the elasticity of their willingness to pay for sports content both in person at a stadium or as a viewer or listener.
Jeffrey Cole, Director of the Center for the Digital Future, USC/Annenberg
10:15 AM
Break
10:45 AM
NBCUniversal Client Partners Case Discussion
Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBCUniversal
Shari Cohen, Executive Director, Media Investments, GroupM
Joe Bihlmier, VP Global Media, American Express
Greg Coleman, President, Buzzfeed
Moderator: Lisa Granatstein, Editor, Adweek
11:15 AM
Programmatic (If You Think It Can Go Programmatic, It Will Go Programmatic)
Megan Pagliuca, Global CEO, Accuen
Matt Sweeney, CEO, North America, XAXIS
Eric Mathewson, Founder and CEO, WideOrbit
Joan Gillman, EVP and COO, Media Services, Time Warner Cable Inc.
Meredith Hall, GM, Learning and Development, The Trade Desk
Moderator: Matt Spiegel, SVP/GM, Data and Technology Solutions, MediaLink
11:45 AM
4A's /Quantcast Educational Training Announcement
Find out more.
11:50 AM
Viewability, Fraud, Transparency, and Ad Blocking
A discussion to illustrate and clarify (these often erroneously converged issues).
Michael Zaneis, President & CEO, TAG
Kathleen Brookbanks, Chief Operating Officer, OMD
George Ivie, Executive Director & CEO, Media Rating Council
Donnie Williams, Chief Digital Officer, Horizon Media
Discussion Leader: John Montgomery, Chairman, N.A., GroupM Connect
12:15 PM
Lunch
12:30 PM - 1:15 PM
Lunch & Learn: What You Need to Know About Premium Video
This session examines premium inventory through the lens of FreeWheel’s position at the center of the premium video economy. What exactly is premium video? What are the important macro consumption and advertising trends? How does the premium video ecosystem view “programmatic”? How can marketers, agencies and premium video publishers work together in mutually beneficial ways to drive value?
James Rothwell, VP, Agency & Brand Relations, FreeWheel
Neil Smith, VP, FourFronts Premium Marketplace, FreeWheel
Located in Poinciana 1, 2nd Level
Reserve Your Spot
1:30 PM
An Interview With a Holding Company CEO
Sir Martin Sorrell, Chief Executive, WPP
Interviewer: Ken Auletta, Best-Selling Author and Writer for The New Yorker
2:00 PM
Inside Media Pitchapalooza
Kasha Cacy, US President, UM
Marla Kaplowitz, CEO, MEC North America
Doug Ray, US CEO, Carat
Moderator: Jack Myers, Chairman, Media Ecologist, MyersBizNet, Inc.
2:30 PM
Building Organizational Culture in Times of Disruption
Jay Haines, Founding Partner, Grace Blue
Eileen Benwitt, EVP, Chief Talent Officer, Horizon Media
Tim Cecere, Managing Partner, Chief Talent Officer, GroupM Worldwide
Charles Day, Founder, The Lookinglass
Moderator: Christopher Tkaczyk, Senior Editor, Fortune
3:00 PM
Break
3:30 PM
Exponential Organizations
Salim Ismail, Executive Director of Singularity University, Best-Selling Author, Entrepreneur
Presented by Lotame
4:20 PM
The Future of Cross-Platform Measurement
Serge Matta, CEO, comScore, Inc.
Lynda Clarizio, President, US Media, Nielsen
Co-Moderators:
Jed Meyer, Executive Vice President of Corporate Research, Univision
Lyle Schwartz, Managing Partner, GroupM
5:30 PM
Cocktail Reception
Americana 4, Loews Hotel
6:45 PM
Entertainment by iHeartMedia
Join us for cocktails and exclusive performances by up and coming artists Maren Morris and The Strumbellas. Special thanks to our sponsor, iHeartMedia, for providing the evening's entertainment.
Americana Ballroom
