Executive Director of Media & Analytics
Butler, Shine, Stern & Partners
Susan is the Executive Director of Media and Analytics at BSSP, a full service integrated ad agency in Sausalito. BSSP combines creativity with sound strategy, media effectiveness, analytics, business insights, and a helping of courage to deliver results for our clients. Clients include MINI Cooper, Columbia Sportswear, SOREL, and Greyhound. Susan's role is to ensure client’s messages are reaching consumers at the points of receptivity and to measure how our campaigns are impacting business results.
Prior to joining BSSP, Susan was at GSD&M, Mullen, and The Martin Agency. She has almost 20 years experience helping drive business growth through strategic media planning supported by analytics proof.