These days, the only constant in media and advertising is change. Staying ahead of the latest media platforms, creative innovations, digital trends, measurement tools, data solutions and ad technology can be daunting, and finding ways to tackle our industry's challenges are crucial.

Through a variety of formats — Fireside chats, never-before-seen presentations, conversations with top brand marketers — Transformation explores inspiring thought leadership and practical ways to navigate today's complex world. Following a major reboot last year, Transformation 2016 took place in Miami and brought together some 1,000 industry players..

This year, our Transformation Welcoming Reception took place on
Monday night, March 21.


#4AsTransformation

PR Newswire: Advertising Industry Gathers in Miami Beach for The 4A's Flagship Event, Transformation