Neal Grossman
Chief Operating Officer
The Designory and eg+ Worldwide

Neal recently joined The Designory and eg+ Worldwide as their Chief Operating Officer and Chief Operating Officer, Americas, respectively.  In addition, he continues in his role as Chief Compensation Officer for TBWA Worldwide.

Previously, Neal spent 30 years at TBWA\Chiat\Day most recently as Chief Operating Officer of its Los Angeles office.   He has held a number of positions at TBWA\Chiat\Day including Chief Financial Officer, North America, Chief Financial Officer of its Los Angeles Office and Corporate Controller. 

Neal is an active member of the advertising community.  He has served as the Chairman of the American Association of Advertising Agencies’ (4A’s) Large Agency Finance Committee and was the Founding Chairman of the 4A’s Western Finance Committee (presently serving both as a committee member).  He has served as a member of the Association of National Advertisers (ANA) - 4A’s Joint Policy Committee on Broadcast Talent Union Relations (JPC), the multi-employer bargaining unit for the advertising industry responsible for negotiating the multi-billion dollar commercials collective bargaining agreement with SAG-AFTRA, and has served on the ANA and 4A’s joint task forces related to advertiser/agency agreements (2002), agency compensation (2006) and pay-for performance (2015), among others.  He also participated on the 4A’s task force on guiding principles for consultants, auditing principles and the 4A's task force that was successful in lobbying major sales tax reform in the state of California (passed into law May 2000). 

He was a founding member of thinkLA (a mutual benefit organization of advertisers, advertising agencies and media) and has served as Treasurer and member of the Board of Directors, as well as a member of the Board of Directors of the Los Angeles Advertising Agencies Association (LAAAA) and Western States Advertising Agencies Association (WSAAA). He is also one of the co-founders of the Art & Design Academy, a program jointly developed with the Light-Bringer Project, a nonprofit arts organization, to give high school students an understanding of creative and technical roles in the advertising agency world.

Neal has spoken at industry conferences and seminars in the U.S. and Mexico on topics such as negotiating agency compensation, managing agency costs and value compensation.

Neal is a Certified Public Accountant (CPA) having worked for five years at the public accounting firm of Coopers & Lybrand (now PriceWaterhouseCoopers) and has a master's degree in business administration (MBA).