Conference Summary

Transformation 2015 - Some 800 leading industry executives took over Austin, Texas, on Monday, March 23, for the 4A's annual gathering of thought leaders and visionaries. In a heartfelt opening, 4A's President-CEO Nancy Hill bid farewell to longtime 4A's EVP Mike Donahue, and kicked off Transformation with a solid focus on the reason we're all here—to highlight the people who are reshaping this industry, creating new standards and promoting innovation by way of unprecedented collaboration and partnerships.