BEST OF TRANSFORMATION 2016
MARCH 21 - 24, 2016, MIAMI BEACH, FL
Some 750 advertising, agency and media executives gathered in Miami last week at our flagship 4A's Transformation conference. The event kicked off with the members only MPF session on Monday, March 20.
On Tuesday, industry leaders talked about everything from the future of news to what marketers want to creative inspiration. Top of mind for many attendees was the bombshell sexual harassment lawsuit against JWT's former CEO which sparked questions conversations about gender equality on several panels.
On Wednesday, programmatic, transparency, viewability and other hot-topic media issues were debated and discussed. In the evening, guests were treated to emerging artists from iHeart Media.
The event wrapped on Thursday following sessions on ad blocking and sport fan engagement.
See you next year in Los Angeles, April 2 - 5.
Read more of the day's events here.