Agenda
Tuesday, March 22, 2016
7:30 AM
Breakfast and Registration
Breakfast is available in Americana 4, 2nd Floor, Loews Hotel.
Registration is available in the pre-function area of the Americana Ballroom, Lowes Hotel.
8:20 AM
Welcome
Nancy Hill, President-CEO, 4A's
Bill Koenigsberg, President, CEO and Founder, Horizon Media
8:40 AM
Opening Keynote
Maurice Lévy, Chairman & CEO, Publicis Groupe
Interviewer: Jim Rutenberg, The New York Times
9:20 AM
Risk Taking and Reinvention
The founder and CEO of VICE has built a global cultural phenomenon by creating what's been called "subversively cool content" and by bucking the status quo. He'll be joined by the executive credited with reshaping a legacy print brand for the digital age. The two will discuss and debate innovation, why risk taking is required in business today and the future of news and content.
Shane Smith, Founder and CEO, VICE
Mark Thompson, President and CEO, The New York Times Company
Moderator: Susan Credle, Global Chief Creative Officer, FCB
9:50 AM
The Future Can Be Ours
How shared ambitions, meaningful collaboration and an empathetic worldview can
unlock a bright future for agencies and their clients. A former top marketer at one of the world's biggest brands shares her unique perspective on agency transformation, client relationships and other industry-wide issues including gender equality.
Wendy Clark, CEO, DDB North America
10:20 AM
Break
10:50 AM
Where Culture and Content Collide
Are brands ready to embrace the full potential of online video and stay culturally relevant? In this panel discussion, hosted by Google and YouTube, the power of online video as a cultural engine will come to life with perspectives and best practices from a top advertiser, leading agency, and a YouTube content creator.
Tara Walpert Levy, Managing Director, Agency Solutions, Google & YouTube
Shabnam Mogharabi, CEO and Executive Producer, SoulPancake
Rob Davis, Executive Director, Content & Social, Ogilvy
Rob Candelino, Vice President of Marketing, Unilever
11:20 AM
The Truth About Talent
Why do agency executives leave their jobs? What can agencies do to attract and retain the best talent? Get first-hand insights on never-before-seen data from the world's largest professional network for advertising professionals.
Jon Cook, Global CEO, VML
Jann Martin Schwarz, Global Director, Agency Holding Companies, LinkedIn
Marie-Claire Barker, Global Chief Talent Officer, MEC
Jill Kelly, Chief Communications Officer, DigitasLBi
Moderator: Abbey Klaassen, Chief Marketing Officer, 360i
11:50 AM
Creative Leadership Discussion
Top creatives on in-house agencies, projects vs. AOR, compensation, female leadership and work they envy.
Susan Credle, Global Chief Creative Officer, FCB
Chuck McBride, Founder & Chief Creative Officer, Cutwater
Chloe Gottlieb, SVP Executive Creative Director, R/GA
Gustavo Sarkis, ECD, CP&B Miami
Moderator: Sophie Kelly, Consultant, WANTED LLC.
12:20 PM
Lunch
12:35 PM - 1:25 PM
Lunch & Learn: Double Date with the Video Odd Couple: YouTube and Facebook
The combination of YouTube and Facebook video advertising represents the most significant media convergence in the past decade. It's time we start thinking about it that way. This session will explain where each platform fits in the media mix, and how to maximize impact on each.
Rob Ciampa, Chief Marketing Officer, Pixability
Located in Poinciana 1, 2nd Level
Reserve Your Spot
1:30 PM
Inside the Minds of Marketers
Brand leaders on risk taking, innovation and engagement.
Maryam Banikarim, Global CMO, Hyatt Hotels Corporation
Jim Berra, CMO/SVP, Royal Caribbean International
Luanne Calvert, CMO, Virgin America
Rex Jackson, Marketing Director, LEGOLAND Florida Resort
Moderator: Meredith Kopit Levien, EVP, Chief Revenue Officer, The New York Times Company
2:00 PM
The Year of Surprises: Making Sense of the 2016 Presidential Campaign
Mark Leibovich, The New York Times Magazine
2:30 PM
The Unicorn and The Catalyst on Corporate Culture
A discussion on the entrepreneurial approach to corporate culture and management with one non-traditional CEO and the catalyst behind a movement inspiring young people to revitalize America.
Andrew Yang, Founder and CEO, Venture for America
Ryan Smith, Co-Founder and CEO, Qualtrics
Moderator: Jennifer Reingold, Editor-at-Large and Co-Chair, Most Powerful Women Summit, Fortune
3:00 PM
Break
3:30 PM
Dominoes with Dascha
"Connecting the dots" between media, entertainment, technology and the immense marketing power of Latinas.
Dascha Polanco, Actress, Orange is the New Black
Interviewed by: Jeff Valdez, President, Valdez Productions
4:00 PM
How Vandalism Will Save Advertising
For over 30 years, Jeff Goodby has headed up what is perhaps the most admired and widely versatile creative shop around. He somehow traces their success to vandalism in his childhood. See how, and find out why he believes that all our futures are dependent upon a sense of fun, a heritage of treehouses, and why we all need to be more naughty to be more famous.
Jeff Goodby, Co-Chairman and Partner, Goodby, Silverstein & Partners
4:30 PM
Partnership Case Study: National Geographic Channels & GE
National Geographic Channels introduce the 4A's Partner Awards with a look inside a unique partnership with GE. The two brands joined together to create a six-part, critically acclaimed documentary series called Breakthrough with producers Ron Howard and Brian Grazer at Imagine Entertainment. Hear more about National Geographic's partnership and content marketing plans.
Courteney Monroe, CEO, National Geographic Global Networks
4:40 PM
4A's Partners Award, Presented by National Geographic Channels
Come celebrate the winners of the 2016 4A's Partner Awards that salutes the great work born of collaboration and creativity. Last year's winners went on to win big during advertising's award season and this year will be no different.
Co-hosts:
Chuck Porter, Partner and Chairman, CP+B
Jason Silva, host of National Geographic Channel's hit TV series Brain Games
5:30 – 7:30 PM
4A's Partner Awards Cocktail Reception, sponsored by MaxPoint
Pre-function area of the Americana Ballroom, Lowes Hotel.
