Agenda
Thursday, March 24, 2016
8:00 AM
Breakfast
Breakfast is available in Americana 4, 2nd Floor, Loews Hotel.
Registration is available in the pre-function area of the Americana Ballroom, Loews Hotel.
9:00 AM
Welcome
Nancy Hill, President-CEO, 4A's
9:05 AM
Woman, Advertising, and the Future
Join us as we continue the critical conversation about gender equality and diversity during this important panel. Featuring industry leaders who are making a difference.
Aaron Sherinian, Chief Communications and Marketing Officer, United Nations Foundation
Madonna Badger, Chief Creative Officer, Badger and Winters
Nancy Hill, President-CEO, 4A's
Shelley Zalis, CEO and Founder, The Girls' Lounge
9:35 AM
The Sports Fan Experience: Connect, Share, Access
Inside an exciting case study on how technology has revolutionized game day engagement.
Kim Stone, Executive Vice President, The Heat Group & General Manager, American Airlines Arena
Joey Wilson, Vice President and Regional Business Lead, SapientNitro
10:05 AM
Break
10:30 AM
Mobile Disruption and the Implications for Marketers and Agencies
The panel will discuss how mobile has disrupted the entire marketing ecosystem and how agencies and clients have reacted.
Barry Lowenthal, President, The Media Kitchen
Kate Watts, Managing Director, DC, Huge
Chieh Huang, CEO and Co-Founder, Boxed
Moderator: Michael Lieberman, Chief Operating Officer, North America, tenthavenue
11:40 AM
The State of Ad Blocking Today and Tomorrow
Jeff Burkett, Sr. Director of Product Strategy, The Washington Post
Jim Hirshfield, SVP of Sales and GM America, PageFair
Vegard Johnsen, Product Manager, Sustainable Advertising, Google
Ernie Cormier, Chief Product Officer, AOL Platforms
Moderator: Donnie Williams, Chief Digital Officer, Horizon Media