4A'S TRANSFORMATION 2015

MONDAY, MARCH 23, 2015/ HILTON AUSTIN HOTEL

7:45 a.m.
Registration & Breakfast

8:45 a.m.
Welcome to Austin and Transformation 2015
Nancy Hill, President-CEO, 4A's
Bill Koenigsberg, President, CEO & Founder, Horizon Media and 4A's Board Chairman

9:00 a.m.  
Living a Creative Life with Robert Rodriguez
The director and screenwriter best known for the films From Dusk Till Dawn
and Sin City and founder of El Rey cable network speaks about building a collaborative environment. Followed by an interview with Stacey Wilson Hunt, Special Projects Editor,
The Hollywood Reporter. 

9:30 a.m.
Vision and Collaboration among Uncommon Partners
How a non-traditional client, a Hollywood powerhouse and an integrated agency in Austin partner to create award-winning work.
Jay Russell, Chief Creative Officer, GSD&M
Mark Crumpacker, Chief Marketing and Development Officer, Chipotle
Jesse Coulter, Co-Chief Creative Officer, CAA
Moderated by Jenny Rooney, Editor, CMO Network, Forbes

10:10 a.m.
A Fireside Chat
Andrew Ross Sorkin, New York Times columnist and TV host   
Anne Finucane, Global Chief Strategy and Marketing Officer, Bank of America

10:45 a.m.
BREAK

11:05 a.m.
The 2015 Opportunity: What Social Movements are Trying to Tell Us About History's
Biggest Marketing Moment
Aaron Sherinian, Chief Communications and Marketing Officer, United Nations Foundation

11:25 a.m.

Bridging Content and Commerce and What That Means for Brands
Ben Lerer, CEO and Co-founder, Thrillist Media Group

11:45 a.m.
The CMO Perspective
Leading marketers on challenges, opportunities, strategies and innovation in advertising. 
Alan Gellman, CMO, Esurance
Deanie Elsner, Former Executive Vice President and Chief Marketing Officer, Kraft Foods Group
Allie Kline, Chief Marketing Officer, AOL Inc. 
Moderated by Marian Salzman, CEO, Havas PR North America

12:20 p.m.
LUNCH

1:20 p.m.
Who Owns Content Creation?
As marketers rely more and more on branded content, what are they looking for? And
are agencies or media brands taking the lead?
Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group
Jimmy Maymann, CEO, The Huffington Post
Mark Renshaw, Global Chief Platforms and Partnership Officer, Leo Burnett/Arc Worldwide
Jason Hill, Global Director, Media & Content Strategy, GE
Tej Desai, Managing Partner, Account Director, GE Global Account Lead, MEC
Moderated by Nat Ives, Deputy Managing Editor, Advertising Age

1:50 p.m.

Creativity in Real-Time
In a world where attention times are shrinking, and devices, apps, sites, content channels are exploding, being relevant in the moment has become more important than ever before. In this session we'll share some of Google’s Art, Copy & Code team’s latest brand collaborations and look at some never-been-done experiences.
Ben Jones, Creative Director, Agency Team,  Google

2:20 p.m.
The Minds of Millennials
Presented by Forbes, this unique panel features three start-up founders and influencers from the generation that’s changing everything.  
Randall Lane, Editor, Forbes Magazine
Shama Hyder, Founder and CEO, Marketing Zen Group
Alan Schaaf, Founder and CEO, Imgur
Jan Rezab, CEO & Co-founder, Socialbakers

2:50 p.m.
Creating Innovative Brand Experiences on Social Media
Three top social media platforms and their partners present successful campaign case studies.  
Interviewed by Brian Morrissey, Editor-in-Chief, Digiday

Session 1:  VML + Wendy's + Twitter
Brandon Rhoten, Vice President of Digital and Social Media, Wendy’s International
Jon Cook, Global CEO, VML
Brooke Skinner, Senior Manager, Brand Strategy, Twitter

Session 2: Pinterest + Kraft
Kevin Knight, Head of Agency and Brand Strategy, Pinterest
Dana Shank, Associate Director, Kraft Foods Group

3:40 p.m.
BREAK

4:00 p.m.
View from the Top
Agency CEOs and creative leaders discuss risk taking, the talent crisis, client relationships, technology and the future of advertising.
John Butler, Executive Creative Director, BSSP
Mike Sheldon, CEO, Deutsch North America
Susan Credle, Chief Creative Officer, Leo Burnett, North America
Sally Kennedy, CEO, Publicis Hawkeye
Moderated by Lisa Granatstein, Editor, Adweek

4:40 p.m. 
4A's Partner Awards, presented by MediaLink
End the day by seeing 10 amazing campaigns that are sure to dominate the upcoming awards season. Welcome by Michael Kassan and Wenda Millard. Ceremony hosted by Media Critic, Mediapost.com's Barbara Lippert.  Cocktails will be served.

Cocktail Reception sponsored by MediaLink
Music provided by Jitterbug Vipers